SpriteKit is a powerful framework developed by Apple for creating 2D games on iOS, macOS, and tvOS. It provides developers with tools to design graphics, animations, and physics simulations, making it easier to build engaging gameplay experiences. With SpriteKit, developers can use a scene-based approach, where each game level or screen is represented as a scene. The framework supports various features like particle effects, sound integration, and sprite animations, allowing for rich visual storytelling and interactive gameplay.