Sports Direct is a British sports-goods retailer known for offering a wide range of sporting equipment, clothing, and footwear. Founded in 1982 by Mike Ashley, the company has grown to become one of the largest sports retailers in the UK, with numerous stores across the country. The retailer focuses on providing affordable prices and a variety of well-known brands, including Nike, Adidas, and Puma. In addition to its physical stores, Sports Direct also operates an online shopping platform, making it convenient for customers to purchase sports-related products from home.