A sports agency is a business that represents professional athletes and helps them manage their careers. These agencies negotiate contracts, secure endorsements, and provide career advice to ensure that athletes maximize their earning potential and navigate the complexities of their profession. Sports agencies also play a crucial role in marketing their clients, promoting them to teams, sponsors, and the media. They often have connections within the sports industry, which can help athletes gain visibility and opportunities. Notable sports agencies include Creative Artists Agency (CAA) and Octagon, which represent many high-profile athletes across various sports.