The Specialty Coffee Association of America (SCAA) is a non-profit organization dedicated to promoting specialty coffee and its quality. Founded in 1982, it serves as a hub for coffee professionals, including producers, roasters, and retailers. The SCAA provides resources, education, and networking opportunities to enhance the coffee industry. The association also hosts events, such as the annual Specialty Coffee Expo, where members can showcase their products and learn about industry trends. Through its initiatives, the SCAA aims to elevate the standards of specialty coffee and support sustainable practices within the coffee community.