Southern rap is a subgenre of hip-hop that originated in the Southern United States during the 1990s. It is characterized by its distinctive beats, often featuring heavy bass and slower tempos. Artists from this region often incorporate elements of crunk, trap, and bounce music, creating a unique sound that reflects Southern culture and lifestyle. Key cities like Atlanta, Houston, and New Orleans have played significant roles in the development of Southern rap. Prominent artists such as OutKast, Lil Wayne, and T.I. have helped popularize the genre, bringing it to mainstream audiences and influencing countless other musicians across various genres.