South by Southwest (SXSW) is an annual festival held in Austin, Texas that celebrates music, film, and interactive media. Established in 1987, it has grown into a major event attracting thousands of attendees from around the world. The festival features a diverse lineup of performances, screenings, and panels, showcasing emerging talent and industry leaders. SXSW typically takes place in March and spans several days, offering a platform for networking and collaboration. In addition to concerts and film premieres, the event includes discussions on technology, innovation, and social issues, making it a hub for creativity and cultural exchange.