South By Southwest (SXSW) is an annual festival held in Austin, Texas that celebrates music, film, and interactive media. Founded in 1987, it has grown into a major event attracting thousands of artists, filmmakers, and tech professionals from around the world. The festival typically takes place in March and features a variety of panels, workshops, and performances. SXSW is known for its diverse programming, which includes film screenings, live music showcases, and discussions on emerging technologies. It serves as a platform for networking and collaboration, making it a significant event for creative industries and innovation.