SoundCloud rap is a genre of music that emerged in the mid-2010s, primarily on the platform SoundCloud. It features a diverse range of styles, often characterized by lo-fi production, emotional lyrics, and a blend of hip-hop and other genres like punk and electronic music. Many artists in this scene gained popularity through viral tracks and social media, bypassing traditional music industry routes. The genre is known for its DIY ethos, allowing aspiring musicians to share their work easily. Notable artists associated with SoundCloud rap include Lil Uzi Vert, XXXTentacion, and Juice WRLD, who have influenced mainstream music and culture significantly.