Softsoap is a popular brand of liquid hand soap known for its wide variety of scents and formulations. It is designed to effectively clean hands while providing a pleasant fragrance. The brand is widely available in supermarkets and online, making it accessible to many consumers. Founded in the 1970s, Softsoap was one of the first liquid soaps to be sold in pump bottles, revolutionizing the way people wash their hands. The brand is now owned by Colgate-Palmolive, which continues to innovate with new products and eco-friendly packaging options.