The soft drink market refers to the industry that produces and sells non-alcoholic beverages, primarily carbonated drinks. This market includes popular brands like Coca-Cola and Pepsi, which offer a variety of flavors and formulations, including diet and zero-calorie options. The market is driven by consumer demand for refreshing beverages and is influenced by trends in health and wellness. In recent years, the soft drink market has faced challenges due to increasing health concerns over sugar consumption. As a result, many companies are diversifying their product lines to include sparkling water, natural juices, and functional drinks that cater to health-conscious consumers. This shift reflects changing preferences and a growing emphasis on healthier lifestyles.