"Sock It to Me" is a popular phrase that originated in the 1960s, often associated with the counterculture movement. It became widely recognized through its use on the television show Laugh-In, where it was used as a playful expression to encourage someone to deliver a punchline or surprise. The phrase has since evolved into a cultural reference, symbolizing a call for action or a challenge. It has been featured in various forms of media, including music and advertising, and continues to resonate in popular culture as a fun and energetic way to express enthusiasm or anticipation.