Social media tools are applications and platforms that help users create, manage, and analyze content on social media networks. These tools can assist individuals and businesses in scheduling posts, tracking engagement, and monitoring brand mentions. Popular examples include Hootsuite, Buffer, and Sprout Social. These tools often provide features like analytics dashboards, which show how posts perform over time, and audience insights, helping users understand their followers better. By using social media tools, users can streamline their online presence and improve their communication strategies across various platforms like Facebook, Twitter, and Instagram.