Sneaker releases refer to the launch of new shoe models by brands like Nike, Adidas, and Puma. These releases often create excitement among sneaker enthusiasts and collectors, as limited editions or collaborations can sell out quickly. Brands typically announce release dates in advance, and many fans follow social media channels for updates. The sneaker release process can involve various methods, including online drops, raffles, and in-store events. Some popular releases are highly sought after, leading to resale markets where individuals buy and sell sneakers at inflated prices. This phenomenon has turned sneaker collecting into a significant cultural and economic trend.