Sneaker maintenance involves regular cleaning and care to keep your sneakers looking fresh and lasting longer. Start by removing dirt and debris with a soft brush or cloth. For deeper cleaning, use a mixture of mild soap and water, applying it gently to avoid damaging the material. Additionally, storing your sneakers properly is crucial. Keep them in a cool, dry place away from direct sunlight to prevent fading and warping. Using shoe trees can help maintain their shape, while rotating your sneakers with other pairs can reduce wear and tear over time.