Snapchat Spotlight is a feature within the Snapchat app that allows users to share and discover short videos. It showcases creative content from users around the world, making it easy for anyone to go viral. Unlike regular snaps, these videos can be viewed by a wider audience, not just friends, which encourages more engagement and creativity. To participate, users can submit their videos, and the best ones are highlighted in the Spotlight feed. Snapchat also rewards creators with cash prizes based on the popularity of their content, making it an exciting platform for aspiring video creators to showcase their talent.