"Smokey" is a well-known mascot representing the United States Forest Service. He is depicted as a bear wearing a ranger hat and a blue shirt, promoting forest fire prevention and safety. Smokey's famous slogan, "Only you can prevent wildfires," encourages people to take responsibility for their actions in nature. Created in 1944, Smokey has become an iconic symbol of environmental awareness. His character is featured in various educational materials, commercials, and public service announcements aimed at raising awareness about the dangers of wildfires and the importance of protecting natural resources.