Smith Optics is a well-known brand that specializes in eyewear, particularly sunglasses and goggles. Founded in 1965 by Bob Smith, the company initially focused on creating high-quality ski goggles. Over the years, it has expanded its product line to include eyewear for various outdoor activities, such as cycling, hiking, and water sports. The brand is recognized for its innovative lens technology, including ChromaPop, which enhances color and clarity. Smith Optics is popular among outdoor enthusiasts and athletes, offering products designed for performance and protection in various environments.