Smartwool is a brand known for its high-quality outdoor apparel, particularly socks made from merino wool. Founded in 1994, the company focuses on creating comfortable, durable, and moisture-wicking products suitable for various activities like hiking, skiing, and running. The use of merino wool sets Smartwool apart, as it provides natural temperature regulation and odor resistance. The brand emphasizes sustainability, sourcing its materials responsibly and promoting eco-friendly practices in its manufacturing processes. This commitment to quality and the environment has made Smartwool a popular choice among outdoor enthusiasts.