Skin tone matching is the process of identifying and selecting cosmetic products, such as foundation or concealer, that closely resemble an individual's natural skin color. This ensures a seamless blend, enhancing the overall appearance without looking artificial. Various factors, including undertones (warm, cool, or neutral), play a crucial role in achieving the perfect match. To find the right shade, individuals can test products on their jawline or wrist, comparing them to their skin in natural light. Many brands offer tools and guides to assist in this process, making it easier for consumers to find their ideal match.