Ski Canada is a prominent organization that promotes skiing and snowboarding across the country. It focuses on enhancing the skiing experience by providing resources, training, and support for both recreational and competitive skiers. The organization also works to develop ski resorts and improve infrastructure to attract visitors. In addition to promoting skiing, Ski Canada collaborates with various ski schools and clubs to encourage participation at all levels. It organizes events and competitions, showcasing the talents of Canadian athletes. The organization plays a vital role in fostering a love for winter sports among Canadians and visitors alike.