Sitra, also known as the Finnish Innovation Fund, is a public foundation established in 1967 in Finland. Its primary goal is to promote sustainable development and innovation in various sectors, including the economy, environment, and social well-being. Sitra works on projects that aim to create a more sustainable future, often collaborating with businesses, government agencies, and research institutions. The foundation focuses on several key areas, such as circular economy, climate change, and digitalization. By funding research, supporting startups, and providing expert advice, Sitra aims to drive systemic change and encourage the adoption of sustainable practices across different industries in Finland and beyond.