The Singapore Tourism Board (STB) is a government agency responsible for promoting tourism in Singapore. Established in 1964, its main goal is to enhance the country's appeal as a travel destination by developing and marketing various attractions, events, and experiences for visitors. STB works closely with local businesses, stakeholders, and international partners to create a vibrant tourism ecosystem. It also conducts research and analysis to understand market trends and visitor preferences, ensuring that Singapore remains competitive in the global tourism landscape.