Shukla Paksha refers to the waxing phase of the lunar month in the Hindu calendar. It begins on the day after the new moon and lasts until the full moon. During this period, the moon appears to grow larger each night, symbolizing positivity and growth. This phase is significant for various religious and cultural practices in Hinduism. Many festivals, rituals, and auspicious events are planned during Shukla Paksha, as it is considered a favorable time for new beginnings, such as starting a business or performing important ceremonies.