Short video platforms are online services that allow users to create, share, and view brief video clips, typically ranging from a few seconds to a few minutes. These platforms have gained popularity due to their user-friendly interfaces and the ability to easily edit and enhance videos with filters, music, and effects. Examples include TikTok, Instagram Reels, and YouTube Shorts. These platforms cater to a wide audience, encouraging creativity and engagement through trends, challenges, and viral content. Users can follow others, like, comment, and share videos, fostering a sense of community. The rise of short video platforms has significantly influenced social media and digital marketing strategies.