Shopping psychology is the study of how consumers think, feel, and behave while shopping. It examines factors that influence purchasing decisions, such as store layout, product placement, and pricing strategies. Understanding these elements helps retailers create environments that encourage spending and enhance customer satisfaction. Key concepts in shopping psychology include the decoy effect, where consumers are influenced by the presence of a less attractive option, and anchoring, where initial price information affects perceived value. By leveraging these principles, businesses can optimize their marketing strategies and improve the overall shopping experience for customers.