Shopping assistants are tools or services designed to help consumers find and purchase products more efficiently. They can be found in various forms, including virtual assistants, chatbots, and in-store helpers. These assistants provide recommendations, answer questions, and guide shoppers through the buying process, making it easier to compare options and prices. Many shopping assistants utilize artificial intelligence to analyze user preferences and suggest items that match their needs. They can also help with tasks like tracking orders and managing shopping lists. Overall, shopping assistants aim to enhance the shopping experience by saving time and simplifying decision-making.