Shoe customization is the process of altering or personalizing footwear to reflect individual style and preferences. This can include changing colors, adding unique designs, or incorporating specific materials. Many brands, such as Nike and Adidas, offer online platforms where customers can create their own shoe designs. The customization process often involves selecting various components, such as laces, soles, and patterns. Some services even allow for the addition of personal text or images. This trend has gained popularity as consumers seek to express their identity and stand out in a crowd, making each pair of shoes unique.