Shiseido is a Japanese multinational company founded in 1872, known for its high-quality skincare, makeup, and fragrance products. It is one of the oldest cosmetics companies in the world and has a strong reputation for innovation and research in beauty and skincare. The brand combines traditional Japanese aesthetics with modern science, offering a wide range of products that cater to various skin types and concerns. Shiseido operates globally, with a presence in numerous countries, and is committed to sustainability and social responsibility in its business practices.