Shinra is a powerful corporation in the world of Final Fantasy VII, known for its control over energy resources and technology. It harnesses a substance called Mako, which is derived from the planet's life force. This energy is used to power cities and create advanced machinery, but it also leads to environmental damage and suffering for the planet. The company is often portrayed as corrupt and ruthless, prioritizing profit over the well-being of people and the environment. Key characters like Cloud Strife and Tifa Lockhart oppose Shinra, fighting against its exploitation of the planet and its people. Their struggle highlights themes of environmentalism and corporate greed.