Shea Moisture is a personal care brand known for its natural and organic products. Founded in 1912 by Sofi Tucker, the company originally focused on shea butter, a key ingredient derived from the nuts of the shea tree. Today, Shea Moisture offers a wide range of hair, skin, and body care products designed to nourish and hydrate. The brand emphasizes sustainability and ethical sourcing, often partnering with local communities in West Africa to source its ingredients. Shea Moisture is committed to promoting diversity and inclusivity, with products tailored for various hair and skin types, particularly those of people of color.