The Sharjah Broadcasting Authority (SBA) is a media organization based in Sharjah, one of the emirates of the United Arab Emirates. Established in 1969, it operates various television and radio channels, providing a range of content that includes news, entertainment, and cultural programming. The authority aims to promote local culture and heritage while also keeping the public informed. SBA plays a significant role in the media landscape of the region, contributing to the development of the broadcasting sector. It focuses on delivering high-quality content that caters to diverse audiences, reflecting the values and traditions of the UAE.