Shangri-La Hotels and Resorts is a luxury hotel chain founded in 1971, known for its high-quality service and elegant accommodations. The brand operates over 100 hotels and resorts across Asia, the Middle East, and Europe, catering to both business and leisure travelers. Each property is designed to reflect the local culture while providing modern amenities. The name "Shangri-La" is inspired by the fictional paradise in James Hilton's novel, Lost Horizon. The hotels often feature lush gardens, fine dining options, and wellness facilities, creating a tranquil environment for guests. The brand emphasizes hospitality and aims to provide a memorable experience for all visitors.