Shane Ritchie is a British actor, television presenter, and comedian, best known for his role as Alfie Moon in the popular soap opera EastEnders. He was born on March 22, 1964, in London, England, and began his career in entertainment as a singer and performer in various clubs. In addition to his acting, Ritchie has hosted several television shows, including the game show The Price Is Right and the talent show Stars in Their Eyes. He has also appeared in various stage productions and has released music, showcasing his versatility in the entertainment industry.