"Shadow campaigns" refer to political activities that occur outside the official election process, often involving unregulated funding and coordination. These campaigns can include efforts by organizations or individuals to influence public opinion, mobilize voters, or support specific candidates without direct affiliation to their campaigns. These activities can be conducted by various groups, including political action committees (PACs), nonprofit organizations, or even social media influencers. While they can enhance voter engagement, shadow campaigns may also raise concerns about transparency and accountability in the electoral process.