A Service Mark is a type of trademark that specifically identifies and distinguishes the services of one provider from those of others. It serves to protect the brand identity of a service, ensuring that consumers can recognize the source of the service being offered. Service marks are often represented with the symbol "℠" to indicate their status. Unlike a traditional trademark, which applies to goods, a service mark focuses solely on services. Examples of service marks include the names of companies like FedEx or McDonald's when they are associated with their delivery or restaurant services, respectively. This legal protection helps maintain brand integrity and consumer trust.