The "Senior Market" refers to the segment of the economy that caters specifically to older adults, typically those aged 65 and above. This market encompasses a wide range of products and services, including healthcare, housing, travel, and leisure activities, designed to meet the unique needs and preferences of seniors. As the population ages, the Senior Market is growing rapidly, driven by the increasing number of Baby Boomers entering retirement. Businesses are adapting to this demographic shift by offering tailored solutions, such as senior-friendly technology and assisted living facilities, to enhance the quality of life for older individuals.