Selfridge's is a famous department store located in London, England. Founded by Harry Gordon Selfridge in 1909, it is known for its wide range of products, including clothing, cosmetics, and home goods. The store is recognized for its innovative retail techniques and luxurious shopping experience. The building itself is an iconic example of Edwardian architecture, featuring a grand façade and spacious interiors. Selfridge's has become a popular shopping destination for both locals and tourists, offering a blend of high-end brands and unique items. It is part of the Selfridges Group, which operates several stores across the UK.