Self-service banking refers to the use of technology that allows customers to perform banking transactions without the need for direct assistance from bank staff. This includes activities such as withdrawing cash, depositing checks, and checking account balances through automated machines like ATMs and online banking platforms. With self-service banking, customers can access their accounts 24/7, making it convenient for those with busy schedules. Additionally, it reduces wait times at physical bank branches, allowing banks to allocate resources more efficiently. Overall, self-service banking enhances customer experience by providing quick and easy access to essential banking services.