Segafredo is an Italian coffee brand known for its rich espresso and high-quality coffee products. Founded in 1933, it has become a prominent name in the coffee industry, offering a variety of blends and roasts that cater to different tastes. The brand emphasizes traditional Italian coffee-making techniques, ensuring a consistent and flavorful experience. In addition to its coffee products, Segafredo operates a chain of coffee shops worldwide, providing customers with a cozy atmosphere to enjoy their beverages. The brand is part of the larger Massimo Zanetti Beverage Group, which is involved in various aspects of coffee production and distribution.