The Securities Industry and Financial Markets Association (SIFMA) is a trade organization that represents the interests of securities firms, banks, and asset managers in the United States. Founded in 2006, SIFMA advocates for effective regulation and promotes the integrity and efficiency of the financial markets. It provides a platform for its members to collaborate on industry issues and share best practices. SIFMA also plays a key role in educating policymakers and the public about the importance of the financial markets. Through research, events, and publications, it aims to enhance understanding of the securities industry and its impact on the economy.