Seasonal programming refers to the practice of scheduling specific content or events that align with particular times of the year, such as holidays or seasons. This can include themed television shows, special movie releases, or community events that celebrate occasions like Christmas, Halloween, or summer festivals. The goal is to engage audiences by providing relevant and timely entertainment.
In addition to entertainment, seasonal programming can also apply to businesses and marketing strategies. Companies often create promotions or product lines that reflect seasonal trends, such as back-to-school sales or spring fashion collections. This approach helps attract customers by tapping into their seasonal interests and needs.