Scrolling text refers to a visual display of text that moves across a screen, typically from one side to another. This technique is commonly used in various media, including websites, television broadcasts, and video games, to convey information in a dynamic way. Scrolling text can be horizontal or vertical and is often used for news tickers, announcements, or subtitles. The effect of scrolling text can enhance user engagement by drawing attention to important messages. It is often implemented using programming languages like HTML and CSS for web applications, or through software tools in video editing and broadcasting to create a visually appealing presentation.