Schlitz is a brand of beer that originated in the United States in the 19th century. Founded by Joseph Schlitz in 1849, it became one of the most popular beers in America, known for its distinctive flavor and quality. The brand gained fame for its marketing strategies and was often referred to as "The Beer That Made Milwaukee Famous." In the early 20th century, Schlitz faced challenges due to Prohibition, which led to a decline in production. However, it made a comeback after the repeal of Prohibition in 1933. Today, Schlitz is recognized for its classic American lager and remains a nostalgic choice for many beer enthusiasts.