The Save The Waves Coalition is a non-profit organization dedicated to protecting coastal ecosystems and promoting sustainable surf culture. Founded in 2001, it focuses on preserving surf breaks and marine environments through advocacy, education, and community engagement. The coalition works with local communities, surfers, and environmentalists to raise awareness about the importance of healthy coastlines. One of the key initiatives of the coalition is the World Surfing Reserves program, which designates significant surf spots as protected areas. This program aims to safeguard the natural and cultural resources associated with surfing, ensuring that future generations can enjoy these unique environments.