Sasson Jeans is a brand known for its stylish denim apparel, particularly popular in the 1980s and 1990s. The brand gained recognition for its trendy designs and quality materials, appealing to a youthful audience. Sasson jeans often featured unique cuts and washes, making them a staple in casual fashion during that era. Founded by Julius Sasson, the brand became synonymous with the denim culture of the time. Sasson Jeans was part of the larger movement of designer jeans, competing with other brands like Levi's and Calvin Klein. Today, the brand continues to offer a range of denim products, maintaining its legacy in the fashion industry.