Sanrio is a Japanese company founded in 1960, best known for creating cute characters and merchandise. Its most famous character, Hello Kitty, debuted in 1974 and has since become a global icon. Sanrio designs a variety of products, including stationery, toys, and clothing, appealing to fans of all ages. The company focuses on the concept of "kawaii," which means cute in Japanese. Sanrio collaborates with various brands and artists to expand its character universe, introducing new characters like My Melody and Cinnamoroll. Sanrio's characters are celebrated for their charm and have a significant presence in pop culture worldwide.