San-X is a Japanese company known for creating cute and quirky characters that appeal to a wide audience. Founded in 1932, it specializes in designing stationery, plush toys, and various merchandise featuring its beloved characters. Some of the most popular characters include Rilakkuma, Sumikko Gurashi, and Nyan Nyan. The company focuses on promoting a sense of comfort and joy through its products. San-X characters often embody relatable traits and emotions, making them endearing to fans. Their merchandise is widely available in Japan and has gained international popularity, contributing to the global kawaii culture.