Samuel Bayer is an American photographer and director, best known for his work in the music video industry. He gained significant recognition for directing the iconic music video for Nirvana's "Smells Like Teen Spirit," which played a crucial role in bringing grunge music into the mainstream during the early 1990s. Bayer's style often features a raw, gritty aesthetic that captures the essence of the music and its culture. Over the years, he has directed videos for various artists, including Green Day, The Smashing Pumpkins, and Metallica, solidifying his reputation as a prominent figure in the world of music videos.