Samsung Life Bichumi is a popular animated character created by Samsung Life Insurance, a leading insurance company in South Korea. Bichumi is designed to promote financial literacy and encourage healthy financial habits among individuals, especially the younger audience. The character often appears in various educational materials and campaigns to make complex financial concepts more relatable and engaging. Bichumi embodies values such as responsibility and planning, helping people understand the importance of saving and investing for the future. Through entertaining stories and interactive content, Samsung Life Bichumi aims to simplify financial education and empower individuals to make informed decisions about their finances.