The Salon International de la Haute Horlogerie (SIHH) is an annual luxury watch exhibition held in Geneva, Switzerland. It showcases the latest innovations and creations from prestigious watchmakers and brands in the high-end watch industry. The event attracts industry professionals, collectors, and enthusiasts, providing a platform for networking and discovering new trends. Founded in 1991, the SIHH features exclusive presentations and exhibitions from renowned brands such as Audemars Piguet, IWC Schaffhausen, and Jaeger-LeCoultre. The event emphasizes craftsmanship, artistry, and technological advancements in horology, making it a significant occasion for both the industry and watch aficionados.